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cover 0 J'aime - 19 pages

Marketing communication

de Dora - il y a 7 ans - 116 lectures

The document contains the Basic kinds of the communication Tools and methods used by marketers. From Mass to niche market, all the types of communication are important in the different steps of the selling and buying process. Here in the share file, You will discover the importance of the marketing mix , its components and its role in marketing. Hope it helps you.

cover 0 J'aime - 85 pages

Consumer behaviour

de Dora - il y a 7 ans - 122 lectures

The document contains 8 chapters done by Dora Hosni (me). The chapter 3 (segmentation) is a document prepared by another person. The course contains the most important concepts each one needs to...

Hors collection


cover 116 lectures - 19 pages

Collection Collection des marketeurs

Consumer behaviour

cover 122 lectures - 85 pages

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