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cover 122lectures - 85 pages

Consumer behaviour

de Dora proposé par Dorah

The document contains 8 chapters done by Dora Hosni (me). The chapter 3 (segmentation) is a document prepared by another person. The course contains the most important concepts each one needs to understand before enrolling in the world of consumer behaviour. Hope it helps you especially those who are studying marketing.

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Consumer behaviour

cover 122 lectures - 85 pages
1

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